We empower embodied entrepreneurs to use all of their magic to make beautiful things that inspire and serve their clients and communities.


There’s no magic formula to growing a business. But there is magic inside of you. What is your “magic?” It's that special little thing in your gut that says, “Hey! You can do big, scary things!” Call it intuition, heart, a purpose, a prayer or even your soul… Whatever you call it, every entrepreneur has it. And, we’re willing to bet that it’s the reason you started your business.


At We Are Magic Studio, we co-create with you to nurture the magic inside of you. Together, we’ll fan that little spark inside of you until it grows into a roaring flame. Entrepreneurs, and aspiring entrepreneurs, will refocus, reinvigorate, and revolutionize your business efforts. Realign with your inner magic and find out what your business has been missing. Spoiler alert: it’s you.

"We are so grateful to have found Maggie. We have always operated our business with a balance of the traditional business (the yang) of crunching the numbers, paying attention to cash flow, knowing your customer and more, with the new age tactics (the yin) of tuning into your knowing, trusting in your flow and leading with your heart. Maggie has a knack for merging the yin and yang. She inspires you, the entrepreneur, to trust that yin-yang union and move in the direction of your dreams. Having a guide like Maggie on this journey is priceless."

- Julie Sumanis and Elena Taylor

Juel Modern Apothecary

We Are Magic Guiding Principles


  1. The magic is in you.
  2. Alignment reveals the magic.
  3. Cultivate your humanness to find alignment.
  4. Practice not perfection.
  5. Peaceful, not perfect.
  6. The magic is also in the making.
  7. Tell better stories & make things that matter.
  8. Impact & abundance are so multifaceted.
  9. Enough is as good as a feast.
  10. Small business spirits run the world.


Maggie Battista

Hi, I’m Maggie Battista.



I'm a business guide, storyteller and founder of We Are Magic Studio. After decades in classic entrepreneurship and a journey of embodiment, I now empower entrepreneurs to grow embodied business from the magic within, rooted in wellbeing and values. As a guide, I hold intimate and group space for entrepreneurial transformation through inquiry, alignment, expansive creativity, ease and self-trust.


I've launched some of the first super successful internet start-ups; gathered engaged communities of millions; designed intentional brands; and operated hospitality businesses here and in France. I've written two cookbooks and multiple essays on how we relate to food and wellbeing. You may hear me speak about peace, personal growth and entrepreneurial transformation on my new podcast, We Are Magic, wherever you listen to podcasts.

What is Magic?


Magic is your authenticity. It’s that mysterious force that makes you unique. It shows up through a mixture of your talents, interests, values, feelings, awareness, and inner knowing - you know, everything that makes you human. 


Your magic is connected to everything from a blade of grass to all the stars in the sky. It’s also connected to the collective. All together, We Are Magic. We’ve also included additional working definitions below.


"The passion and compassion that Maggie has brought to our work has made our project a truly better one - and her work has inspired us to be better every step of the way. We are truly thankful for Maggie’s unique mix of pragmatism, kindness, creativity and agility and the many ways she helped shape our project from the ground up.”


Kara Anderson, The Speedway